Che Eyewear offers a full optometry service, and a wide selection of both contemporary and vintage frames, all enwrapped in a boutique personalised shopping service.

A glimmering jewel box in eclectic Fitzroy, Che Eyewear’s atmospheric boutique is inspired by owner Rose Crulli’s Zia Assunta – her supremely stylish Calabrian Aunt who always wore amazing frames. The Smith St boutique echoes such vintage styles, moulding ageless inspiration with contemporary style. 

Che Eyewear brings to you an exciting, unique range of eyewear, including the largest collection of authentic vintage eyewear in Melbourne, with pieces dating back to the 1940s, and following through the decades. Our most common vintage frames date back to the 80s and 90s, and the 40s through to the 70s are one of a kind, and often the last piece left of many previously widely popular collections. Our vintage frames are highly coveted due to their rarity.

Che Eyewear also features a complete selection of contemporary frames, from brands such as Jono Hennessy, Karen Walker, AM Eyewear, LeSpecs, g.o.d Eyewear and more. Many of our brands can be found in the Shop section of our site, although brands such as Ray Ban, Lozza, No Logo and William Morris are exclusive to our Fitzroy boutique.

We provide a complete dispensing service which includes frame repairs and adjustments as well as lenses and contact lenses and are able to process claims directly from all private health funds.

Che Eyewear provides you with over 30 years of dispensing experience. With our expertise and exciting range your optical needs will be taken care of.

Opening Hours