Without a doubt, the eyewear market is an exciting industry and the founder of Glare wanted to do something, they wanted to have their say.
To them, products were often similar to each other, sometimes even stale, lacking in innovation, topics and identity, brought along by trade practices that were exclusively based on prices and numbers. Production had being moved away from Italy, in search of cheaper labor and it had Italy and its manufacture down on their knees.
They had to gain a better understanding of how the production of glasses unfolded, which procedures and techniques it involved and only then they would be able to interact with their own, personal creative approach, that could give identity.
